Pangojiwai and KOBACO Sign MOU for Supporting Marketing of SMEs and Small Businesses

Recently, the ad tech company Pangojiwai signed an MOU with the Korea Broadcasting Advertising Corporation (KOBACO) to support marketing and enhance operational capacity for SMEs and small businesses.

Through this agreement, Pangojiwai plans to assist in improving the performance of digital advertising for SMEs and small businesses by providing advertiser training and consulting, and will also advise on brand safety management technology.

KOBACO supplies stable production resources to broadcasters and contributes to the balanced development of small regional broadcasting, serving as a crucial part of the broadcasting industry in our country. Since 1997, KOBACO has dedicated 25 years to supporting advertising marketing for SMEs and small businesses.

Since its establishment in October 2019, Pangojiwai has created an AI DSP platform that enables convenient and simple management of digital advertising based on big data, building on over 20 billion ads operated by developers and the accumulated experience in digital advertising performance. It provides AD-Tech solutions in SaaS form.

"We aim to demonstrate through our solutions that broadcasting advertising contributes not only to increasing brand awareness but also to actual sales growth for SMEs and small businesses."

Advertisers conducting broadcasting ads through KOBACO can simply upload the broadcast cue sheet onto the Pango platform to obtain diverse data. They will also provide a developed Pango solution for analysing how consumer interest areas and inflow changes, as well as conversion rates, vary based on the broadcast ad exposure time, allowing for a multifaceted analysis of the impact of broadcast advertising exposure on actual sales.

Pangojiwai plans to actively support the improvement of digital advertising marketing operations and performance for SMEs and small businesses through training and consulting in collaboration with KOBACO.

We look forward to your continued interest in our future activities. Thank you.