Pango AI Report

AI Report Solution: How to Create Custom AI Reports

Marketers responsible for digital marketing are spending a lot of time analysing advertising data and performing repetitive reporting tasks. In particular, the process of accessing each advertising channel to collect and analyse performance data dispersed across different media requires significant time and effort, necessitating an efficient reporting method.

By utilising Pango AI Reports, you can easily generate advertising reports for linked media on a weekly and monthly basis and create custom reports with the desired data configuration, significantly reducing the time spent on complex data analysis. This allows marketers to focus on more strategic tasks and creates an environment where data-driven decisions can be made quickly.

Today, we will learn about Pango AI Reports, which allows for the creation of custom reports with the desired data.

Pango AI Reports provide accurate data through media integration.

Through easy integration within the Pango platform, you can comprehensively check data from various media such as Google, Google Analytics, Naver, Meta, Kakao, TikTok, etc. This integrated data generates reports based on information collected from each media, maximising data accuracy and minimising errors.

Reports basically support the generation of reports in Excel and PowerPoint formats, and you can create custom reports using the template feature.

First, let’s take a closer look at the Excel Report feature.

When generating reports, you can efficiently create reports for the desired media and individual campaigns based on the linked advertising media.

You can add desired data metrics through column settings for each media, and by using the markup application and AI summarisation features, you can easily generate AI-based reports.

This significantly reduces the time spent on manually organising and analysing data, saving resources and allowing for more time to be invested in developing marketing strategies.

The generated Excel reports not only automatically create text and graphs using the AI engine but also provide comprehensive data-driven reports including summary composition, operational performance analysis, and material efficiency analysis through data analysis.

Through this data analysis, you can secure reliable insights and effectively carry out data-driven decision-making.

If you need custom reports tailored to each advertiser, you can use the PPT report.

The Pango PPT template report supports customisation of templates through Drag & Drop functionality.

By using the provided widgets, editing data and charts is easy, allowing you to create reports by structuring the desired format on each slide. You can not only use the provided basic templates but also directly edit each slide to freely customise various data metrics such as graphs and charts preferred by the advertiser.

This allows you to create custom reports in a style suitable for your brand and deliver them effectively.

The created reports can be easily generated with new data applied by simply changing the date using the template saving feature.

Additionally, for freely structured data, it provides functionality to deeply analyse advertising performance data through AI analysis.

Pango's AI report solution offers a variety of report formats from basic Excel report generation to custom PPT report creation, catering to the needs of advertisers.

This allows marketers to derive in-depth insights using AI-based data analysis, and experience work automation through the Pango AI report solution.