Pangojiway is Featured on Yonhap News TV's 'Recipe for Success'!

Recently, Pangojiway's AI platform and various solutions were featured on Yonhap News TV's 'Recipe for Success' programme.

'Find it! Recipe for Success' is a programme that highlights the secrets of successful companies. In this broadcast, the core functions of Pangojiway's integrated marketing AI platform, the 'Pango Platform', were covered in depth. So, let's take a closer look at what was introduced in the broadcast.

The Secrets to Pangojiway's Success

Recipe for Success 1: Marketing is also Technology! Maximise Efficiency with AI

Technology is essential even in marketing. Pangojiway automates repetitive tasks using AI and derives the best marketing strategies through data analysis. This allows marketers to focus more on planning and strategising advertising.

Recipe for Success 2: 'Numbers Don't Lie' Build Trust with Data and Performance

"Numbers don't lie." The Pango Platform supports the analysis of performance based on data, allowing for the establishment of sophisticated campaign strategies. It provides the optimal marketing solution by analysing data from various media at once.

Recipe for Success 3: Securing Integrated Business Insight through 'Departmental Exchange'

Smooth communication between departments is vital for successful marketing. Pangojiway fosters close collaboration between the Big Data cell, in charge of advertising operations, and the Platform cell, which develops the AI platform, continuously enhancing solutions based on practical experience.

The solutions using AI in Recipe for Success mention marketing automation, AI reports, insight analysis, and keyword intelligence. Many marketers emphasised maximising work efficiency when running digital ad campaigns through the Pango AI solution.

Pango AI Solution

• Dashboard & Insight Analysis: It provides a dashboard that allows for the integrated analysis of advertising performance by viewing data from various media such as Google, Meta, Naver, Kakao, and TikTok all at once.

• Marketing Automation: From simple strategies that automatically turn campaigns On/Off to automatic exposure of materials through API linkage, automatic addition/exclusion of keywords, all strategies conceived by marketers can be designed.

• AI Report: With a few clicks, AI analyses data and automatically generates reports in EXCEL/PPT format, allowing for the setup of customised templates for each advertiser.

• Spreadsheet Integration: Advertising data is automatically updated at the set time, reducing the time needed to check and input data.

Pangojiway's In-House Culture

The broadcast also introduced Pangojiway’s unique corporate culture.

CTO Seung-jae Yoo regularly operates cross seminars that propose new ideas to develop functions useful in practice and refine technologies based on those ideas.

Marketers are acquiring and applying technical knowledge to enhance efficiency through data analysis, while the development team is gaining knowledge related to digital advertising to lead the marketing market afresh. Additionally, through collaboration between marketers and the development team, more efficient solutions for immediate practical application and performance improvement are being created.

Case Study of the Integrated Marketing AI Platform: Yuway

In the broadcast, Yuway, an educational institution, was introduced as a representative case of maximising advertising performance using the Pango Platform. Director Na Hee-seon of Yuway shared her experience of maximising advertising efficiency using AI automation over seven years with the Pango Platform.

"The reason for today's visit is actually to share the performance and also to discuss newly enhanced functions. It seems to be about seven years in terms of years. Without a basis in performance or partnership, it would be challenging to continually maintain relationships. Using an automated platform seems to be the foundation of success with results that exceed our KPI (key performance indicator) goals given the same input cost."

Pangojiway's Path to Global Expansion

Lastly, CEO Sung-yeob Koh of Pangojiway shared future visions as follows.

"We plan to further refine AI-based marketing solutions for sustainable growth of companies and aim to enter the global market by 2025."

Pangojiway will continue to provide innovative solutions to marketers through data-driven marketing strategies and AI technologies. Please stay with us on our journey to set a new standard for AI marketing innovation!