Pango Special Promotion

As we prepare for the upcoming cookie-less era, Pango is offering a promotion.

You may have experienced situations when you searched for Coupang in your search bar or accessed the Coupang site, where products you had searched for on other websites appeared and followed you around online.

Cookies are a useful feature that allows shopping malls and DB collection ads to effectively execute campaigns based on customers' internet usage history.

Earlier, Google initiated a test starting in January 2024, aiming to block cookies by 1% of all Chrome users, stopping third-party cookie tracking.

(iOS, Safari, and Firefox have third-party cookie blocking enabled by default.)

In response to this move by Google, Anthony Catcher, CEO of the IAB Tech Lab, which represents the online advertising industry's interests, predicted that the market is likely to change direction from traditional performance marketing starting in the third quarter of 2024 and argued that the industry should be provided enough time to prepare new technologies before cookies are phased out.

Otherwise, companies that stick to traditional methods are expected to see a significant decline in marketing performance.

Consequently, Google announced that they would postpone the end date at the beginning of 2025 based on "diverse feedback from the industry and developers," giving domestic and international media and the advertising industry time to prepare countermeasures for the cookie ban.

Since 2023, Pango has been preparing for a cookie-less marketing environment and has been improving results for advertisers through tracking of users on iOS who are already being blocked.

Secure your competitive edge in the digital space with Pango's cookie-less solutions and agency services, a preparation for the cookie-less era!

April-May cookie-less preparation solutions, potential customer information collection!

The Pango promotion, originally scheduled for the month of April, has been extended to May. During the promotion period, there will be a discount of 1,000,000 won on the server-side tracking setup costs.

Join Pango as we approach the cookie-less era!