
Spreadsheet Data Automation Solution: How to Improve Marketer Efficiency
Every marketer faces the same dilemma every morning.
They need to check the performance data of the campaigns conducted yesterday across various media and organise it into a spreadsheet to share with clients.
However, this process is not only repetitive but also time-consuming.
By utilising spreadsheet automation features, the burden of these tasks can be significantly reduced.

Why is Spreadsheet Automation Necessary?
Spreadsheets are a core tool for many marketers to manage and analyse data.
However, the daily task of manually entering and updating data decreases efficiency.
Especially for data that changes frequently in real-time, such as campaign performance, automation becomes crucial.
Automation solutions create an environment where one can focus more on core tasks (data analysis, campaign planning, etc.) instead of repetitive work.

Key Features of the Pango Spreadsheet Automation Solution
Integration with Various Media: Automatically integrates performance data from various advertising channels such as Google, Meta, Naver, and Kakao
Utilise Existing Templates: Marketers can continue to use the spreadsheet templates they originally used
Specify Update Scope: Only the necessary parts can be updated automatically
Set Update Schedule: Automation can be set for specific days and times
The Pango solution maintains the spreadsheet format that marketers have been using while automatically integrating the latest data.
Core Benefits for Practitioners
✅ Time Savings: Focus on core tasks (data analysis, campaign planning, etc.) instead of repetitive work
✅ Increased Data Accuracy: Minimises human errors in the data entry process through API integration
✅ Supports Quick Decision-Making: Quickly share campaign performance with clients through real-time data
Changes After Implementation
In fact, many advertising agencies are now automatically updating campaign performance data daily after implementing the Pango solution.
Thanks to this, marketers can focus on core tasks such as performance improvement and campaign design instead of repetitive work, and clients can make quick decisions based on the latest data.