Trending Video Solution

Trending Video Solution: How to Improve Advertising Performance at Low Cost

YouTube is one of the platforms where users spend a long time due to the increasing consumption of not only long videos but also short video formats known as Shorts, with countless content uploaded daily.

The trending videos are those included in the trending tab, showcasing the journey of YouTube users, reflecting the latest trends with a lineup that includes dozens of popular videos updated daily, as well as a list of additional videos that are experiencing a surge in views.

If you are running YouTube ads, it is important to grasp the rapidly changing trends and establish effective advertising strategies. At this point, the trending video solution can be a great help. In particular, this information can be used to create content that captures consumer interest or to maximize exposure to various target audiences in real-time with popular videos.

We will explore the advertising strategy of Pango using the trending video solution and what solutions should be applied to improve performance in YouTube marketing.

Pango's trending video solution has three main strengths.

• Maximising Exposure and Video Views

• Targeting Strategy Automatically Updated Every Hour

• Lower CPM Compared to Direct Advertising Management

Pango utilises a targeting strategy that is automatically updated every hour for videos that attract the interest of various viewers. This allows for efficient advertising management and enables effective marketing campaigns at a lower CPM compared to direct advertising management.

To understand the advantages of Pango's trending video solution in detail,

First, advertising can be maximised by exposing ads only on trending videos, thereby maximising conversion efficiency.

By focusing on ad exposure through the solution, it is possible to effectively attract the desired target audience through customised advertising considering specific age groups, genders, interests, and more.

Additionally, by setting a landing page on the screen where the ad is displayed, consumers can immediately move to the relevant page, which is effective in enhancing brand awareness. This strategy further strengthens the connection with consumers and contributes to increasing the conversion rate of ads.

Second, we use a targeting strategy that is automatically updated every hour.

For an efficient advertising campaign, continuous data analysis and quick updates are essential. Pango comprehensively considers view counts, the timing of view count increases, the timing of video uploads, and the sources of view counts to automatically update the targeting strategy every hour.

This allows for the optimisation of advertising performance using real-time data and supports marketers in effectively establishing various marketing strategies.

Third, advertising can be executed at a lower CPM compared to direct management.

Cost management is also an important factor in marketing strategies when it comes to advertising operations. The trending video solution uses a target CPM bidding system that exhausts costs based on 1,000 impressions, making it useful for achieving various marketing goals since viewers cannot skip the ads. Pango can execute ads at a lower CPM through efficient advertising management, leading to performance improvements.

Difficult YouTube advertising can now be effectively improved by using Pango's trending video solution to expose your desired target at a low cost and operate effective campaigns.