Pangyo G&Y Featured on Yonhap News TV 'Success Recipe'!

Recently, Pangyo G&Y's AI platform and various solutions were introduced on Yonhap News TV's 'Success Recipe' program.

'Find It! Success Recipe' is a program that highlights the secrets of successful companies. This episode focused on the core functions of Pangyo G&Y's integrated marketing AI platform, 'Pango Platform.' Let's take a look at what was introduced in the broadcast.

The Secret to Pangyo G&Y's Success

Success Recipe 1: Marketing is also Technology! Maximizing Efficiency Using AI

Technology is essential in marketing. Pangyo G&Y utilizes AI to automate repetitive tasks and derive optimal marketing strategies through data analysis, allowing marketers to focus more on advertising planning and strategy development.

Success Recipe 2: 'Numbers Don't Lie' Build Trust with Data and Performance

"Numbers don't lie." The Pango Platform supports the establishment of precise campaign strategies based on performance analysis grounded in data. It provides optimal marketing solutions by analyzing data from various media all at once.

Success Recipe 3: Ensure an Integrated Business Perspective through 'Interdepartmental Exchange'

Smooth interdepartmental communication is crucial for successful marketing. Pangyo G&Y promotes close cooperation between the Big Data team responsible for ad operations and the Platform team developing the AI platform, continuously enhancing solutions by reflecting practical experience.

The success recipes mention AI-based solutions such as marketing automation, AI reports, insight analysis, and keyword intelligence. Many marketers emphasized maximizing work efficiency when operating digital ad campaigns through Pango AI solutions.

Pango AI Solution

• Dashboard & Insight Analysis: Provide a dashboard that allows viewing data from various media such as Google, Meta, Naver, Kakao, and TikTok simultaneously to integratively analyze ad performance and derive data-based insights.

• Marketing Automation: From simple strategies like automatically turning campaigns On/Off to exposing creatives through API integration and automatically adding/excluding keywords, marketers can design all strategies they envision.

• AI Report: AI analyzes data with a few clicks to automatically generate reports in EXCEL/PPT format and set up custom templates for each advertiser.

• Spreadsheet Integration: Automatically updates ad data at set intervals, reducing the time needed to check and input data.

Pangyo G&Y's Company Culture

The broadcast also introduced Pangyo G&Y's unique corporate culture.

Yoo Seung-jae, CTO, regularly conducts cross-seminars to continuously propose ideas and advance technology to develop functions that help in practical work.

Marketers acquire technical knowledge applicable to increasing efficiency through data analysis, while the development team acquires digital advertising knowledge, enhancing the capacity to newly lead the marketing market. Moreover, through collaboration between marketing and development teams, more efficient solutions that can be instantly applied in practice to improve performance are being created.

Practical Case of Integrated Marketing AI Platform: UWAY

The broadcast introduced 'UWAY,' an educational institution, as a representative case of maximizing ad performance using the Pango Platform. Na Hee-sun, Executive Director of UWAY, shared experiences of maximizing ad efficiency through AI automation using the Pango Platform for seven years.

"The reason for today's visit is to share performance and discuss newly enhanced advanced functionalities. In terms of years, it’s been about seven years. It's hard to maintain a relationship without basing it on performance and partnerships. The fact that when using the automated platform, the results we achieved with the same cost exceeded the target of our KPI seems to have been the foundation of (the partnership)."

Pangyo G&Y's Global Expansion

Lastly, CEO Ko Sung-yeop shared the following vision for the future of Pangyo G&Y.

"We plan to further enhance AI-based marketing solutions to allow companies to achieve sustainable growth and aim to enter the global market by 2025."

Pangyo G&Y will continue to provide innovative solutions to marketers through data-driven marketing strategies and AI technology. Please watch our journey as we set new standards for AI marketing innovation!