Pango Platform Performance Optimization

Introducing the Pango Platform

The Pango Platform is a SaaS advertising management integrated solution designed to help comprehensive advertising agencies or digital marketing agencies efficiently address various issues related to performance operations. Through the Pango Platform, marketers can manage multiple advertisers and utilize Pango's unique AI technology from ad operations to report generation.

🔸 Big Data Machine Learning (Audience) Targeting

• Creating similar targeting through machine learning after analyzing visitor customer data

• Improving retargeting ad performance degradation due to cookie blocking

• Operating differentiated advertising strategies for each advertiser

🔸 AI Optimized Advertising Solution

• Simple and convenient advertising operation system

• Advertising operation system to enhance advertiser KPI performance goals

• Establishing advertising strategies through self-developed advertising solutions

• Customer data-centric automated AI report generation (Excel, Powerpoint)

🔸 Performance Maximization Pango Consulting

• SEO quality management service

• Script installation for each media

• Customer optimization targeting after customer data analysis

• Web page analysis for ROAS improvement

Key Features of the Pango Platform

The main features of the Pango Platform can apply all necessary functions and various solutions required in the digital advertising operation process.

🔸 One Stop Advertising Operation

Easy to operate from campaign creation to management with media account linking such as Google, Naver, Kakao, Meta, without the need to build a separate platform.

🔸 Automated Advertising Operation and Various Management Features

The big data automated AI Bot automatically operates the ads, reducing monthly marketing time, and facilitates advertiser response through management features such as media mix, keyword solutions, competitor monitoring, etc.

🔸 Automated AI Report

It is possible to view scattered media performance data at a glance and automatically generate text for analysis results, providing customer data-centric automated AI reports such as Excel and PPT reports.

🔸 Utilizing Various Pango Solutions

Various solutions needed for advertiser strategies are loaded, such as SEO optimization, growth hacking (customer analysis), custom ad engine, content targeting, and brand safety, making it available for use.